My Roles: Interviews and Surveys, Secondary Research, Comparative Analysis, User Persona Development, User Stories, User Journey, Feature Prioritization, Screen Flows/User Flow, Competitive Analysis, User Testing, Prototype Presentation.
I designed this iOS app as part of a course in User Experience Design at General Assembly in San Francisco.
My team and I set out answer this question using the Human Centered Design (also known as Design Thinking) process and set of principles. Human Centered Design is largely about making sure you are answering the right question by deeply understanding the people who would use your design (your target audience), as well as the context in which they live.
To solve a problem, you must truly understand what the problem is.
Here is a case study in the process of research, and the distilling and synthesizing of that research, in order to get to the heart of what this population wants/needs and why to come up with an effective way to improve educational educational experiences for recent immigrants.
How Might We Improve Date Experiences?
Date Experiences: Research Exploration Phase
This stage in the research is a starting off point focused on getting a sense of the emotional elements of date experiences as well as understand how individuals conceptualize “dates.”
I conducted preliminary research in order provide students in a UX class with research insights and a persona to use in an in class design project. This research served its purpose in providing insights from real people to inform the students’ collective design process focused on improving date experiences. Here is a write up of my process and results.